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Amouroud Mini Reviews

Perhaps now is the time to accept that oud isn’t just a passing trend in western perfumery but here to stay. New brand Amouroud has recently launched at Harrods with an initial collection of 6 fragrances. The people behind it are Perfumer’s Workshop, whose most well known scent is the 70s classic, Tea Rose.

Oud features in the note lists for all of the fragrances but only Oud du Jour is overtly oud-y . Agarwood seems to add a degree of oriental smoothness to the other five. At £145 for 100ml of Eau de Parfum they’re pretty fairly priced for luxury niche fragrances containing oud, whether natural or synthetic.

 

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Midnight Rose

Top notes are litchi, pomelo and mate; middle notes are lily, red rose and iris; base notes are amber, labdanum and agarwood (oud).

Midnight Rose isn’t anywhere near as dark as the name suggests. It’s actually a sweet and bright fruity rose with a lot of depth. The effervescent lychee opening passes but the fruitiness lingers through the lavish amber drydown. I prefer rose perfumes that have gone over to the dark side like Rose de Nuit or that are retro like Fille de Berlin, but Midnight Rose is very full-bodied which makes it a satisfying wear.

 

Safran Rare

Top notes are freesia, bergamot, incense and geranium; middle notes are cedar, saffron, rose de mai and jasmine; base notes are benzoin, agarwood (oud), vetiver, sandalwood and vanilla.

Safran Rare folds saffron up in almost plasticky leather and it’s an arresting combination. It smells wonderfully sleek and expensive; the height of modern luxury. I appreciate the fact that it’s savoury rather than sweet, although the saffron goes a little sour on me after a while. I find it sexy in a rather strict, leather-clad kind of way.  It’s quite compelling and the one I’ve enjoyed wearing the most.

 

Santal des Indes

Top notes are absinthe and incense; middle notes are curry tree, narcissus, Turkish rose and Chinese cedar; base notes are sandalwood, leather, musk and vetiver.

Aaah, this smells like sandalwood perfumes should smell; creamy to an almost coconutty extent.   The pale, lactonic sandalwood effect lasts for hours and it has great projection without feeling overwhelming. I’m not generally a fan of orientals but I think Santal des Indes will be the stand-out from the collection for many.

 

Dark Orchid

Top notes are mandarin orange, citruses, black gardenia and Sicilian bergamot; middle notes are jasmine, ylang-ylang, lotus and black orchid; base notes are sandalwood, Indonesian patchouli leaf, incense and vanilla.

Dark Orchid has a super strange opening which smells to me like a mixture of caramel and cough drops, undercut by citrus.  It mellows out somewhat as the gardenia  comes through and starts to remind me more of Black Orchid Voile de Fleur than the Tom Ford original. It’s a very distinctive, syrupy gourmand floral so a little goes a long way. Dark Orchid is quite the dramatic attention-seeker. A fragrance for nights out when you want to leave a lasting impression.

 

Oud du Jour

Top notes are pink pepper, raspberry and saffron; middle notes are incense, rose, lily-of-the-valley and dried plum; base notes are agarwood (oud), black amber, patchouli and guaiac wood.

The amusingly titled Oud du Jour showcases oud front and centre, although it’s liberally accented with berry fruitiness. This surprising combination of playful fruit with deeply resinous oud actually works. It is very plush and has that “One Thousand And One Nights” vibe, as ouds tend to, but it’s not overly-spiced. The addition of sweet red fruit means Oud du Jour melds Middle East with West and for this reason it would make a good beginner’s oud. It has amazing longevity and sillage.

 

Miel Sauvage

Top notes are bergamot, honey and red pepper; middle notes are agarwood (oud), jasmine and sandalwood; base notes are patchouli, tonka bean and incense.

The name “Wild Honey” made me rather nervous, but I needn’t have been worried. This doesn’t have the urinous skank of some honey perfumes. To start with, we get a floral honey scent made up of a slightly soapy jasmine paired with clean honey.  It’s rather on the sweet side for my tastes but completely wearable. The jasmine recedes as Miel Sauvage develops, leaving a  base of very gentle honey on a velvety oriental base.

 

 

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Do you think oud is now a fragrance category in its own right?

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