Deco London is a British fragrance brand which launched last year and is inspired by Art Deco and the glamorous Bright Young Things of the 1920s. Founder and Creative Director Sophia Fannon-Howell may well have drawn on her own ancestry for inspiration, being descended from a number of colourful characters, including English poet, satirist and Restoration wit John Wilmot 2nd Earl of Rochester and Grace O’Malley, the Eilzabethan Irish ‘Pirate’ Queen.
Sophia apparently has a passion for vintage perfume and set out to establish a luxury fragrance brand that reflects British elegance, history and quality. There are six fragrances in the line at present; three feminines and three masculines. They each have names that would have been popular among the upper classes at the time, with their own personality and sense of style.
Below are brief reviews of the three feminine EDPs.
Notes: Bergamot, Mandarin Blossom, Mimosa, Raspberry Blossom, Rose, Pink Pepper, Jasmine, Patchouli, Sandalwood, Labdanum, Vanilla, Beeswax, Musk
Constance is demure by day, transforming into a flapper by night. Starting off fruity with a woody undercurrent, it soon becomes gently spicy while remaining lady-like. The spices are gourmand-tinged and extremely soft. It’s as if they’ve been lightly pressed into the equally soft woods.
I get a strong sense of texture here; velvety, cushioned and warm to the touch. The whole feeling is rather languid. I see Constance lounging in an Egyptian themed nightclub, flourishing a long cigarette holder and sporting a razor-sharp bob. For Downton Abbey fans, she’s very much the Lady Mary of the bunch.
Notes: Bergamot, Mandarin, Honeysuckle, Orange Blossom, Jasmine, Lily, Ylang, Patchouli, Cashmere Woods, Musk
Millicent is more conservative and subdued than Constance; she is very feminine and understated. Her dark blonde hair is perfectly waved and her clothing is always proper and appropriate to the occasion. After an orange citrus start, the scent is full of well-blended, fresh white florals on a light and clean musky/woody base. It’s uncomplicated and not my favourite type of fragrance but Millicent is wearable, smooth and nicely done.
Notes: Orange Blossom, Osmanthus, Rose, Jasmine, Patchouli, Moss, Amber, Musk, Vanilla, Vetiver
I instantly took a shine to Loretta when I read she is described as a “romantic bohemian, graceful with ethereal beauty”. The scent is an elegant yet relaxed white floral chypre and the kind that would drift along nicely on a summer’s day. It has the peachy tones of osmanthus and the cleanest of jasmines, creating a cool haze over a gently mossy base. Loretta is sophisticated and more thoughtful than her two sisters: a delicate modern chypre in the style of Perle de Mousse by Ann Gerard.
All three in the collection are good quality, tasteful and accessible. With the Art Deco packaging, they’re likely to appeal to those who have a thing for London during the Roaring Twenties era as much, if not more so, than perfume lovers.
Are you drawn to a particular period in history? Do you have any perfumes that reflect that era?