For years I’ve lacked any kind of consistency in my skincare. I only bothered with a basic 3-step routine and would switch to a different product every time one ran out. I never had any confidence in a particular brand. I didn’t trust that the cheap ones would make a difference and I felt like I was largely funding the advertising budgets of the premium beauty companies.
I had never heard of American online brand Paula’s Choice before Birgit blogged about it on Olfactoria’s Travels. I must admit, from that point until last year, I had a couple of false starts with the website. I just couldn’t get to grips with the many products and the long, similar sounding names. There wasn’t the usual “day cream, night cream, eye cream” categories and I no idea what BHAs or AHAs were. I just couldn’t find a way in.
Then when B came to London last year and had brunch with Vanessa and me, I asked her thoughts and she recommended a couple of products. That was the pointer I needed.
I was away and I’ve never looked back since.
If Paula’s Choice is new to you, basically you pick a range that suits your skin concern (Resist for me as it’s anti-aging) then pick products that suit your skin type (combination to oily or normal to dry). I suggest choosing a serum to treat the skin and a moisturiser with SPF for day. If you want, you can choose a moisturiser without SPF for night and add a liquid exfoliant once you have that basic routine sorted. You can use the moisturisers around the eye area though Paula’s Choice have now brought out an eye cream.
They do trial sizes too which are great for holidays as well as testing out new products. Other definite pluses are that they are fragrance free and not tested on animals.
What I think has made the most difference to my skin is not relying on a moisturiser to do all the work. They are often sold as miracle creams but their actual primary job is to hydrate the skin (the clue is in the name). The key is actually a good liquid exfoliant and the serum you use to treat the skin beforehand. As Sali Hughes says, the moisturiser is just a blanket to lay over the skin after treating it, in order to provide comfort.
I have combination skin and my daily regime (excluding cleansing) looks like this :
Resist Anti-Aging Ultra Light Super Antioxidant Concetrate Serum
Resist Anti-Aging Hyaluronic Acid Booster
Resist Anti-Aging Super-Light Daily Wrinkle Defense Moisturizer SPF 30 in spring/summer/autumn
Resist Anti-Aging Cellular Defense Daily Moisturizer SPF 25 in the winter
Resist Daily Pore-Refining 2% BHA Treatment (liquid exfoliant)
Resist Anti-Aging Retinol Serum (on the eye area)
Resist 1% Retinol Booster
Resist Anti-Aging Barrier Repair Moisturizer
I finally have a skincare routine I’m happy with, containing products I use consistently and I can tell are working for me. My sister is also a total convert and has even invested in the men’s range for her husband. You can see why they don’t need to advertise.
In case there is any doubt, I’m not affiliated with the Paula’s Choice in any way; just a fan girl with happy skin.
Is there a beauty brand you’re loyal to? Are you a fan of Paula’s Choice? If so, what are your hero products from the line?